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Pope
John Paul II Reviews Packaging
for Divine Crystal™ Project
Chatsworth,
CA—The Divine Crystal™ project, a complete multimedia package
containing translucent halite "Divine Crystal" from
Royal Wieliczka Salt Mine in Poland, was recently blessed
by Pope John Paul II.
The packaging
was created and produced by Multi-Media Publishing & Packaging,
Inc. for Royal Religious Resources, Inc. It is believed that
the translucent halite crystals in each package are therapeutic.
Mr. Ron
Lichtman, RRR’s president, presented the first Divine Crystal
project album to the Pope during a personal audience on May
21. The album consists of one pound of Divine Crystal, video
and audio cassettes, a CD and a book explaining the significance
of the salt. The book contains rare photos of Pope John Paul
II at the mine at ages 10 and 16. The package uses the Vatican’s
color scheme, powder blue and gold, in a high-end album using
fine linen with gold foil-stamp.
"Our
goal was to develop packaging that would showcase the inestimable
value and rich significance of Divine Crystal," said
Jeff Herman, president of Multi-Media, the 12-year-old Chatsworth-based
company renowned for its first-rate design and manufacture
of infomercial products. The Divine Crystal project joins
the roster of other nationally famous Multi-Media clients,
including Hooked on Phonics; Carleton H. Sheets’ No
Down Payment; Susan Powter’s Give Me Five; John
Gray’s Men Are from Mars, Women Are from Venus; Sobakawa
Pillow; and Larry North’s Great American Slim Down
Bars.
The Divine
Crystal product line will be marketed through an infomercial
in conjunction with the retail marketing of Royal Religious
Resources’ product line.
"Multi-Media
has made our clients’ success the basis of our success,"
said Herman. "No matter what size the job, our client
can always expect highly competitive quotes on professional
product packaging, duplication, printing, manufacturing and
assembly — even inventory control and project management."
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