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"We
wanted to make an impact with the release of our very first Power
Rangers' CD project. For this we turned to Multi-Media Publishing
& Packaging. They created, patented and manufactured the first Pop-It
hub design. Multi-Media integrated that design with a unique 4-color
process vinyl printing into our packaging. The result was a new
creative look and feel to our finished product. Thank you Multi-Media."
-David
Koch
SABAN Entertainment
When
SABAN Entertainment contacted Multi-Media, Power Rangers
was already a household name. SABAN was preparing to release their
first software rollout for the ever-popular "Mighty Morphins".
The Power Rangers have always been a unique and powerfully marketed
product. For the new software release, a packaging design needed
to be equally dynamic.
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Multi-Media
met the challenge with the introduction of the Pop-It™ CD
Release Hub. The patented hub design releases the CD with
pressure applied to the center hub: a first in the software
arena.
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The Pop-It hub was manufactured into a child-friendly vinyl clamshell
album complete with dynamic 4-color graphics directly offset printed
onto the vinyl cover.
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First
developed by Multi-Media, the patented Pop-It hub is now the
standard in DVD and CD packaging. This method of disc release
has been incorporated by nearly every plastic packaging company
in the industry.
If
you are looking for this type of creative development for
your programs, contact a Multi-Media project expert today.
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