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"Multi-Media's
experience with cosmetic packaging and their coordination with a
major home shopping chanel, helped make my product a success."
Bob
Johnson,
CEO, Mojave Magic
Getting
your product on a major home shopping chanel can be the beginning
of great success. But just making it on-air is no guarantee. A unique
and beneficial product will survive and flourish in this dedicated
home consumer market.
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Mojave
Magic contacted Multi-Media as they were preparing to deliver
their first product to a home shopping leader. Bob Johnson,
CEO of Mojave knew that their specialized cosmetics demanded
dynamic packaging. Multi-Media responded with display packaging
that would provide the end user a visual presentation when
they received and opened their package.
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Shipping
pancake type cosmetics and compacts with glass mirrors lend its
own special requirements. Each package design was tested and reviewed
to provide the best solution for the contents to maximize perceived
value and to provide protection to deliver the product to the consumer
intact.
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Now,
a few years and many successful products and shows later,
Michael Maron's Mojave Magic is one of most successful cosmetic
product campaigns for the chanel. As the popularity of Michael
Maron's products increased, so did their desire for "specials"
or limited edition products.
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To
facilitate the demand, Mojave again approached Multi-Media to package
a collection of their most popular products for the popular "Daily
Special Value." We responded by designing a custom wrapped box and
tray combination. The packaging was designed in luxurious black
linen stock and shaped to resemble a hard bound book. With this
package design, the Mojave Magic "Look Book 2000" was born.
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This
packaging technique for the "Look Book 2000", never before
used by the home shopping giant, went on to become their highest
selling items on its debut. Success was very evident.
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With
each new product release, packaging challenges exist. We continually
strive to provide unique and appealing packaging designs that will
highlight our client's product. If you have a product ready for
release and want to provide the best opportunity for success, contact
one of our experienced sales team for a no obligation review of
your product packaging.
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