"Finding a company like Multi-Media with their extensive experience in retail packaging, duplication, and distribution gave us the ability to concentrate on marketing our product."

Ken Wright
President - Silent Spring, Inc.

Everyone is familiar with Dr. Atkins and his diet revolution. When it came time to launch a TV and Retail campaign, Silent Spring turned to Multi-Media for our packaging and duplication services.

For the mass rollout of Dr. Atkins' new diet on video "Atkins' Answer", Multi-Media coordinated and manufactured the full retail distribution. Marketing giant Nightingale Conant handled the television marketing and distribution through a half-hour infomercial.

The Infomercial product is a complete diet system with 4 videos, 4 audios, several workbooks and manuals and motivational materials. The program needed a package that would hold all these materials and provide a friendly display for the consumer. Multi-Media designed and manufactured a complete litho laminated carton with slots and cavities for all the product components.

Two core videos were used in the Retail roll out. Multi-Media duplicated, packaged and distributed the videos to Target, Wal-Mart and other retailers across the country. Two styles of P.O.P. Displays were designed and manufactured by Multi-Media and incorporated into the retail campaign to boost sales.

The coordination of "As Seen On TV" to Retail distribution can be quite demanding. You need a partner that has the experience and resourses to get you there.

Contact a sales professional today to catapult your product to the ranks of high achievers.