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Anatomy of a Perfect POP Display & Getting the Conversion

A point of purchase (POP) display is a successful way to market your product, as all important components are present at the same time: Product, consumers, and currency. When designing POP displays, it’s important to take certain factors into consideration to attract new consumers and expand on current markets. Observe how people flow through the store before making POP display decisions. Consider that change of design, location of merchandise and employee tasks are all connected. Any change in one of these areas, impacts the others. Think like your customer and watch their response to your current displays. Stand a half block from your business and determine if you can identify what type of business it is. For instance, can you make out the signage? Shoppers who use a basket purchase more. Place baskets throughout the store within easy reach. Product placement on a shelf impacts sales. Often shoppers stand in the middle of an aisle and look at a 4′ by 6′ area that is just below eye level, but also near a product that has a lot of visual contrast. For more information regarding design POP displays, contact us at Multi-Media Publishing & Packaging,...

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Wrting Ad Copy that Sells, Impacts, & Drives Business

When writing ad copy for your business, you want it to be as effective and successful as possible. Make note of the following tips when it comes to writing ad copy in order to achieve the greatest impact in driving business and creating sales. Go all out on your ad copy. If you don’t feel that you can do this yourself, hire someone to do it for you. Research and know who your target audience is, what it is that they think, and what they need. In your ad copy, do not talk down to your customers. Rather, show them respect. Create a strong headline, as more people will read the headline than the body of your ad copy. The point that you are trying to make needs to be obvious. Often times, consumers only take a moment to look over something before going on to something else. Include in your ad copy why the consumer should purchase your product and why the product should interest them. Your ad copy is important and needs to be treated that way. It should be nurtured, not rushed. Need affordable custom packaging? Contact us for more information at Multi-Media Publishing & Packaging,...

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Creating Powerful Infographics that Sell Your Business

A powerful infographic that can be rolled into your marketing collateral and promos is a great way to market and create interest in your business. To create an attention grabbing infographic, focused data needs to be supported via a good design and it must also tell a shareable story. When creating your infographic, use data that is relevant, make sure the data comes from reputable sources, and credit your sources. Also, double check the facts and only use data that is applicable to the message that you want to portray. To create a clear design, limit the number of colors you use on your infographic and go with a simple graphic. Get your message across with one image and make sure that your numbers and image match up. To create a shareable story, answer a “why” question that will grab your consumers attention via a graphic. Limit the amount of text you use and make sure any text used can be clearly read. For questions or for more information about creating an infographic for your marketing collateral and promos, contact us at Multi-Media Publishing & Packaging,...

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What is the Difference Between Truetype Fonts & Opentype Fonts?

When preparing your promotional and marketing collateral, it is important to consider fonts. After all, you want your brochure, sell sheets, and other material to look professional and well done. Make note of the difference between Truetype Fonts and Opentype Fonts and opt for the one that best suits your needs. Truetype fonts are great because they can be scaled to whatever size you choose and are easy to read in any size. This type of font can also be sent to an output device or any printer, as long as it is Windows supported. Use this if you want a font that is easy to read on your screen and easily prints. Opentype fonts feature a more extensive character set. For instance, it incorporates old style numerals, small capitalization, and more. Like Truetype fonts, they can be scaled to the size of your choosing, are easy to read, and can be sent to a Windows supported printer or output device. Go with Opentype if you need a character set for several languages or want more detailed shapes. If you have any questions or would like more information about promotional and marketing collateral, contact us at Multi-Media Publishing & Packaging,...

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How to Create a Brand Story that Compels Customers to Purchase

A brand story that elicits emotions from potential consumers is the perfect way to build loyalty and create value for your brand. Make note of the following tips on how to create a successful brand story that creates emotional connections and also compels potential customers to consider your business and purchase your product. Rather than tell consumers a story, show them by using descriptive words. For good examples of this, look at brand stories written by non-profit groups. Create characters that your consumers can relate to and the emotional connection to your brand will grow. Rather than tell your brand story all at once, you should leave your audience hanging and waiting for more. This is a great way to increase their interest in your brand. Dos Equis is an example of a brand that does a great job with this. Keep your brand story consistent with your brand image and promise. If you don’t maintain consistency, it can really hurt your brand. One company that does an excellent job at maintaining brand consistency is Red Bull. Are you interested in color printing and packaging? If so, contact us at Multi-Media Publishing & Packaging, Inc. for...

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Understanding Overprinting or Opaque Printing when Printing Documents

When printing your marketing materials or other documents, it is important to understand overprinting or opaque printing. When you have an understanding of this, you will be able to know when you should use it. When printing overlapping opaque colors, the top color is knocked out of the area that is underneath. Overprinting can prevent this from happening and can make the overlapping printing ink look see through against the underlying ink. There are several situations in which you might want to overprint. When using black ink, overprinting can stop gaps from showing between colored and black areas. Use overprinting when artwork does not share similar ink colors and you would like a trap or overlaid ink effect. To set up overprinting, you need to select the object which you would like to overprint. Next go to the attributes panel and choose either overprint stroke, overprint fill or both. If you would like to overprint all of the black in your design, choose the overprint black option. This can be found in the print dialog box. For information about professional assembly services, contact us at Multi-Media Publishing & Packaging,...

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